LOBODS is the social media agency Dmytro Lobod co-founded in 2016. lobod.rocks made all of lobods.com: the identity and the logo, the site in Ukrainian and English, the funnel that turns a visit into a brief, the showcase of 28 cases, the pages for search and AI, and Kill the Brief, a shooter that runs in the browser.
LOBODS is our own agency, so lobod.rocks built its entire online presence, from the logo to the last easter egg.
The logo, the night palette with sky blue and yellow, three typefaces, 3D emoji and memes.
Eight screens in Ukrainian and English that sell: a live phone, memes, packages, a client wall, a chat FAQ.
Every service, package and case leads into one form, filled in with what the person picked.
A showcase with filters, physics and cases that load one at a time.
23 pages for services and industries, 28 case pages, structured data and llms.txt.
A 3D office shooter in the browser that brings people back to the brief.
Some visitors are ready to talk, some want proof first, some come from search or an AI answer, and some are not ready at all. Each gets a path, and every path ends in the same short form.
“Discuss a project” in the header, the hero and every section
Cases linked from the hero, every service card, the packages, the FAQ and the form
A question about a service, an industry or a brand
“Brief not ready? Kill it in our game” next to the form
One long page in Ukrainian and English, made to be scrolled to the end: every screen does one job and points to the next step.
A 3D phone with an Instagram feed, notifications and a “Following ✓” you can’t undo; a clickable 3D dinosaur and stickers you can peel off.
A bento of SMM, branding, strategy, sites and mechanics, AI inside; each card leads to the form or to its case.
Eight principles as memes, including two buttons, one of which runs away from the cursor.
Terms, Think, Build, Run: 11 cards that flip over, each with “Get the price”.
A review from Mark, aged ten, counters, industries and a wall of 117 logos, current and former.
A chat FAQ, the form with its three next steps, and contacts with a bonus level.
A light showcase that loads each case only when someone opens it, so 28 stories with video stay fast on a phone.
What was done and the industry; the cards rearrange with a smooth animation and the address keeps the filter.
Glass pills with physics, loaded only when the pile is near, stopping once everything settles.
A case opens in a panel or on its own page; Back closes it, arrows go to the next.
Stories, posts, carousels and browser frames; videos that play only in view.
People and AI assistants ask about a service, an industry or a brand. lobods.com has a page for each, in both languages, generated from one source of facts.
/services/11 pages: SMM, influencers, branding, strategy, websites, promo games, AI content, AI visibility, international SMM, the subscription, white label
/industries/12 pages, from banks and beverages to pet care and fashion; clients pulled in by industry
/cases/…/28 pages with breadcrumbs, related cases and structured data, video included
/about/Founded in 2016, the founders with their LinkedIn, how the agency works
/en/Every page in Ukrainian and English, linked to each other for search
/llms.txtA short and a full text version of the site; all AI crawlers allowed
An office shooter in the browser: you destroy bad ideas, low conversions, pointless meetings, “final_v27” edits and, in the end, the Deadline itself. It gives people a reason to come, to stay and to share, and then sends them back to the brief.
Nothing to install, with controls for desktop and touch and a jump hint when you need one.
Open Space, the Client’s Office and the Deadline Server Room: the friend who does it three times cheaper, the client who wants the logo bigger, and the Deadline.
Three items in the side rooms open the boss door; a marker leads to the nearest one.
Easy Brief (the client is on vacation), Deadline (just another Tuesday), Pitch (15 agencies, one budget) and Client from Hell (edits at 3 am).
Ukrainian at /killthebrief/ and English at /killthebrief/en/.
Discuss a project, order a promo game, see the packages, open the cases.
Ready pages with nothing to build on the server, so the site is fast and cheap to run.
Heavy parts load only when they are near: the client logos, the physics and the confetti
The English site is generated from the Ukrainian one, so the versions never drift apart
Cases come from one file, services and industries from another; the sitemap, the file for AI assistants and the footer links update with them
A night ground, cream type, sky blue for action and yellow for the one word that matters, with memes, 3D emoji and a phone in the middle of it all.
Social media you can’t unfollow: the agency talks in the formats its audience reads to the end.
In Ukrainian and English, with the game at lobods.com/killthebrief.
Within 24 working hours: the setup that fits, with a price, or the two or three questions I need answered before I can price it.
