HÓTICO is a CRM and guest management platform for independent hotels. lobod.rocks made the whole website: the marketing funnels and their logic, the architecture, the design and build in English and Spanish, the copy and a web identity on top of the brand’s guidebook.
One team did the whole job, from the audit of the old site to the release on HÓTICO’s own server.
A demo request in two steps, an overview for those not ready yet, and a partner application.
Built on our audit, six competitors and HÓTICO’s own sales principles.
Fast pages, cheap to run and easy to hand over, with every request delivered to the CRM.
18 pages in English and Spanish, every line written for owners and general managers.
Tones, type, a photo grade, motion and voice on top of the official guidebook.
Scattered channels and systems that you pull together into one ring around the Ó.
The logo, the guidebook and the film on the site are HÓTICO’s. The photographs are licensed from Unsplash and graded to one look. Everything else on hotico.online is the work of lobod.rocks.
Every visitor gets a next step that fits where they are: book a demo, add details for a proposal, read an overview first or come in as a partner. Each request reaches the CRM with what sales needs to call back.
“Book a demo” in the header, on the first screen, on every page and in the phone bar
12 goals on the Platform page, each with “add to my demo”
The 2-minute film, with a quieter step next to it
People who know hotel owners and general managers
The home is short: the offer, the problem, what the hotel gets, questions and the form. Everything else is one click away, on a page with one job.
/The offer, the storm, six outcomes for the hotel, questions and the two-step form
/platform12 goals in four stages; any of them can go into the demo request
/modulesHÓTICO24 and six modules, integrations and the commercial model, without prices
/how-it-worksThe film, the guest journey, HÓTICO AI, analytics and the week-by-week implementation
/partnersThree levels, Agent, Dealer and Partner, and the application
/demoWhat the demo shows, what happens next, and the offices with their local time
/brandThe web identity, published as the site’s own rulebook
/privacyWhere requests go and what the site keeps, in plain words
The only moving part is the small service that takes the forms; everything else is plain pages.
The motion and the storm load only when they are needed, and every page reads even without them
Every line of English and Spanish lives in one place, so the versions never drift apart
All 18 pages checked at three screen widths, then delivered with step-by-step instructions and redirects from the old addresses
The same design and copy also make HÓTICO’s 14-slide presentation, as a PDF in English and Spanish.
We kept the logo and the guidebook exactly as they are and built what the web needed around them: tones for depth and warmth, type, a photo grade, motion and a voice.
The ring of the Ó is the guest’s 360° journey, and the accent above it is the care HÓTICO adds. The Ó becomes the symbol: the icon, the loader, the progress, the guest moving through the journey.
English and Spanish from one structure, written for hotel owners and general managers. A few of the screens:
In English and Spanish, on HÓTICO’s own server.
Within 24 working hours: the setup that fits, with a price, or the two or three questions I need answered before I can price it.
