11 September 2026
Spain asked ChatGPT. Google lost eleven points.
Three numbers from this year, one experiment you can run in a minute, and what I would do this week.
Read the letterLETTERS · THE ARCHIVE
What lands in the inbox, twice a month.
Every letter that goes out is also a page here, so you can read before you subscribe and cite after. Short, one story, one or two numbers with their source, and what I would do about it. No sequences, no "just following up", one click at the bottom and it stops.
How this works
A letter goes out to the list first and appears here a few days later. Subscribers get it early and can reply to it; the address goes to a person. Anything said in a letter stays true on the page: the numbers keep their dates, and when one moves, the page says so.
Talk to Lobod
Start with the numbers. Then we build.
Tell me what you're launching, or what isn't working. Within 24 hours you get either the package that fits, with a price, or a five-day Research Sprint proposal.
