Two levels
The Marketing Subscription runs your marketing month after month, with or without research first: if the task is clear, the subscription starts with it. Not "we'll run your account".
Focus and Team differ in how much runs at once: the directions of your business and the production queues. Everything else is the same at both levels. The scope of each is fixed in the quote: sessions, directions, what ships. You can start with Focus on the direction to fix first (the one Discovery named, if you did one) and move to Team when the report shows why.
| Focus | Team | |
|---|---|---|
| Directions of your business | one, the one to fix first | several at once |
| Production queues | one | two, in parallel |
| Sessions with the strategist | one or two a week | one or two a week |
| Pages, mechanics, content | what that direction needs, on the plan's dates, from your brand context | what each direction needs, on the plan's dates, from your brand context |
| Your ads | setup, optimisation, reporting, budget separate | setup, optimisation, reporting, budget separate |
| AI visibility | measured monthly, four assistants, share of voice against five competitors | measured monthly, four assistants, share of voice against five competitors |
| Report | one a month, KPIs in units | one a month, KPIs in units |
| Ad budget | yours, paid straight to the platforms, no commission | yours, paid straight to the platforms, no commission |
| Shoots, licences | separate line, always | separate line, always |
What is in, what is not
| In the monthly fee | Not in it (and what we do instead) |
|---|---|
| The strategist, in your sessions, reading your numbers, deciding what ships | A team that sits in your office every day: we are inside your team, not on your payroll |
| Production: pages, mechanics, content, tools, through the level's queues, from your brand context | Unlimited requests: every task is estimated before it goes in a queue, and a big project gets its own quote |
| AI visibility measured every month, the same way, with the sources each assistant cited | A guaranteed spot in an AI answer: nobody controls that, and anyone who sells it is selling something they do not have |
| Running your ads on your ad accounts: setup, optimisation, reporting | The ad budget itself: yours, paid straight to the platform, never inside the fee and with no commission on it |
| One report a month in units, and the decision we need from you | Reach, likes, impressions as the headline: they are in the appendix, they are not the KPI |
| Everything built handed over monthly: repositories, accounts, content, reports | A lock-in: one month's notice, the last month is a handover month |
The first month
- Access and a baseline. Accounts, data and what is already running.
- The plan and first materials. Goals for 90 days, the month's production plan, the first pieces.
- The agreed campaign goes live. Pages, content and ads, at the level's scope.
- A first read of the numbers. What it did, and the next cycle. The first monthly report comes in month two.
How a month runs, from month two
Week one. The report for last month lands on the first working day, ten pages. The session that week is about it: what moved, what did not, the one decision. The month's calendar is confirmed from the season plan.
Weeks two and three. Production ships: the pages, the mechanics, the content, through the level's queues, each from the brand context, each with the strategist's decision on what goes out. Your ads are read and optimised. The AI visibility run happens mid-month, in clean sessions, the same thirty questions as last month.
Week four. Next month's plan in the session, the seasonal mechanic briefed if one is due, the brand context updated with what changed: offers, facts, season.
Terms, in plain words
- Minimum three months, so there are several cycles to measure.
- Invoice at the start of the month, ex-VAT, from the EU. The monthly fee for each level is quoted within 24 working hours of your message, with the scope fixed in the quote; a bigger month is quoted before it starts, never after.
- One month's notice, from either side. The last month is a handover month: everything built, every account, every report, in your name, with the manual.
- Ad budget is yours, paid by you straight to the platform, and we take no commission on it; running the ads is in the fee. Shoots are quoted per shoot. Third-party licences are on your accounts. The fee is the team, and only the team.
What we don't promise
Reach, likes, impressions, "brand awareness", followers. They are in the appendix of the report because the platforms give them to us for free, and they are never the headline. We do not promise a position in an AI answer, because nobody controls that; we promise to measure it the same way every month and to move what can be moved. We do not promise a number of leads before the first report, because we have not seen your numbers yet.
We promise KPIs in units: booked, bought, signed, and a strategist who has read the report before you do.
Who it is for
- A brand that came through Discovery and has a plan with dates, and no team to run it yet. The subscription runs the plan; Marketing OS builds the team if you want to take it over later.
- A brand with a marketing person and no department: one good marketer who needs a strategist to decide with and a team to produce with.
- A brand paying a retainer it cannot measure. The report is the difference.
- A founder who has been the marketing department and needs to be the founder again.
Marketers want original thinking from their partners first and help with transformation second (CMO Barometer 2026), and more than half say they lack the budget to execute the strategy they have (Gartner, May 2026). A subscription with the scope written in the quote and the ad budget outside it is what a marketing department costs when you can see the number.
Ownership and hosting
Everything built under the subscription is yours from the month it ships: pages on your domain, hosting and accounts in your name, content in your folders, the brand context, the reports and the data behind them. Nothing is held until the next invoice. No personal data from your customers goes near a model's training set. If you stop, the team you have keeps shipping from the manual.
Where to go next
- Need the full strategy first? Discovery, four weeks, writes the plan with prices on every block. Not sure where to start? A five-day Research Sprint.
- Want to build the department in-house instead? Marketing OS, two to four weeks, and the subscription can sit inside it later.
- Only want the AI visibility part? The AI Visibility Program, monthly, on its own.
- Only want the content part? The Social Content Engine, monthly.
- How the AI pipeline and the human decisions fit together: the method.
Tell me which direction is not moving.