Where it comes from
Most founders know more than their market has ever heard from them. They have opinions about their category, stories from ten years of doing the work, and a way of speaking that is nothing like "thrilled to announce". LinkedIn is where their buyers read, and where they post nothing, or post the press release. The Founder LinkedIn presence fixes that with a method, not a template.
LOBODS EU is the studio that turns quiet expertise into a LinkedIn voice a market follows. Founders, executives, and one Swiss client who now gets more inbound from posts than from ads. Dmytro Lobod co-founded it; Anastasiia runs it as CEO. The Founder LinkedIn presence on this page is that method, with the same writers behind it.
It is also where the founder's own voice was tested. Dmytro's LinkedIn is ironic, specific and allergic to "thrilled to announce", and it got that way through the same interviews and voice sheet you will go through.
The voice-capture method
Month one is about finding your voice on paper, and it happens before a single post is published.
1. Interviews
Two or three recorded conversations, an hour each. Not "tell us about your company": what you actually think about your category, who you disagree with, what a client asked last week that made you sigh, what you changed your mind about in the last year, what you would tell yourself ten years ago. We are listening for the sentences that only you would say.
2. The voice sheet
A two-page document that describes how you write: sentence length, how you open, how you close, the words you use and the words you never use, how you handle humour, numbers, criticism and other people's work. It includes a list of opinions you hold and are willing to publish, and a list of things you will not say in public. Every post is checked against it. It is yours and it stays with you.
3. Three sample posts
Three posts, in three of the formats we will use, written from the interviews. You read them and tell us what is you and what is not. We rewrite until all three sound like something you would have typed yourself on a good day. Only then does anything go live.
The monthly rhythm
From month two, the rhythm is fixed: at least five posts every four weeks and one long-form article a month. That is our working rhythm, enough to keep a founder present without filling the feed; the article is the piece written so an assistant could quote it. No posting rhythm guarantees a citation.
| Piece | Cadence | What it does |
|---|---|---|
| Posts | At least five per four weeks, scheduled | Opinions, stories, specifics from the weekly hour; the formats from the voice sheet |
| Long-form article | One a month, published on LinkedIn | The citable piece: a point of view with structure, examples and a title a machine can index. Repurposed from your own site's pages when you are in the AI Visibility Program |
| Comments | Weekly, on posts your market reads | Written in your voice, on conversations where your opinion adds something; visible to you before and after |
| Monthly report | One page | What was published, what people did (profile visits, follows, messages, inbound), which themes carried, and one decision for next month |
Posts go out in the language your market reads: Spanish, English, or both, written natively in each rather than translated.
What you give: one hour a week
The whole method runs on one recorded hour a week. A call, or voice notes when you are travelling. You talk; we take notes. That hour becomes the month's posts and the article.
Beyond that: a few minutes to approve, from your phone, and the willingness to publish under your name things you actually believe. Nothing else.
What we commit to
- Reach we never rent. No engagement pods, no groups that like each other's posts on a schedule, no reciprocal-comment rings, no automation. The audience grows because the posts say something, and a number nobody buys from is not worth paying for.
- Only the opinions you hold. The voice sheet lists what you believe, and every post comes from that list, published under your name because it is yours.
- Company news in your words. An announcement reads the way you would tell a friend, or it gets a link and a sentence. "Thrilled to announce" never leaves the building.
- Stories that happened. Every anecdote comes from your interviews.
Why it matters for AI visibility
LinkedIn is not only where your buyers read. It is also one of the sources assistants cite most.
- In Semrush's March 2026 study, LinkedIn was the second most cited domain across ChatGPT Search, Google AI Mode and Perplexity, and appeared in 14.3% of ChatGPT Search answers (89,000 LinkedIn URLs cited across 325,000 prompts).
- Long-form articles were 50 to 66% of the cited LinkedIn content and feed posts 15 to 28%, depending on the engine. That is why the rhythm includes one long-form article a month, and why the article, not the post, is the piece we spend the most time on.
- About three in four cited post authors had published five or more posts in the previous four weeks. That is a pattern among authors who were cited, not proof that posting five times leads to a citation. Our five posts a month are a working rhythm, not a rule of any algorithm.
- Engagement was modest: the median cited post had 15 to 25 reactions and no more than one comment. Cited posts did not need to go viral.
For a founder whose brand is also in the AI Visibility Program, the monthly article repurposes the citable pages on the company site, so the same point of view exists in two places assistants look. That is the setup we recommend.
Where to go next
- The brand's own channels, not the founder's? That is the Social Content Engine.
- Want to know how your brand appears in ChatGPT, Gemini and Perplexity today? The AI Visibility Audit, 5 days.
- Who is writing this, and why should you trust the method? Dmytro Lobod, in one page.
Tell me your role, your market and the language you post in. The first interview can be next week.