The short version
Discovery is four weeks inside your team, one or two sessions a week, that end with three things: a strategy you can explain in a paragraph, a map of the structure of your business (directions, audiences, journeys, and where revenue leaks between them), and a build plan where every block has a closed price and a date. It is written so that any team can execute it, and priced so that the team that wrote it can build it next week without a second negotiation.
It is the product for a brand that already knows something has to change and does not want a deck that says "align stakeholders". Fixed fee, quoted within 24 hours.
What is in, what is not
| In the fixed fee | Not in it (and what we do instead) |
|---|---|
| Week one: interviews with your team and five to eight customers, an audit of channels, data and the last year of campaigns | A quantitative market study: the Research Sprint before Discovery covers the market in five days, and its findings feed week one |
| Week two: the structure map, directions, audiences, journeys, leaks, and the loops that close them | A rebrand or a new identity: Discovery says what the brand should say, a branding studio draws it, and we work with them |
| Week three: positioning, message, channel plan, KPIs in units, the season calendar | Media buying and budgets for ads: the plan says which channels and how much; the buying is a separate line, yours or ours |
| Week four: the build plan, every block with scope, closed price, date and a definition of done, plus the run model | Building the blocks: that is Build, on the plan's prices, with you or with anyone |
| One strategy document, one structure map, one plan, presented once to your team | Weekly presence after week four: that is the Marketing Subscription, if the plan says you need it |
| Everything in a folder you own, with the interview notes and the audit | Ongoing strategy meetings without a plan: Discovery ends, on purpose |
The four weeks, week by week
Week one, listen. Interviews with the people who decide and the people who sell, forty minutes each. Five to eight customer interviews, twenty minutes each, on why they chose you, what nearly stopped them, and what they would tell a friend. An audit of every channel you run: site, social, paid, email, CRM, what each costs and what each returns, in units, from your own data. If a Research Sprint came first, its document is on the table from day one. End of week one: a page that says what we heard and what does not add up.
Week two, the structure. The map of how your business earns. Directions: what you sell, and to whom. Audiences: who buys each direction, in the words they use. Journeys: from the first contact to the repeat purchase, per audience, with the channel at each step. And the leaks: the places where a customer of one direction never hears about the other, where a lead from a campaign lands on a page that sells something else, where a repeat purchase depends on someone remembering to write. Then the loops that close the leaks, drawn, not described. End of week two: the map, on one sheet, and a list of leaks ranked by the revenue behind them.
Week three, the strategy. Positioning: what you are, for whom, against what, in one sentence you can defend. Message: the three things every piece of communication says, and the words it never uses. Channel plan: which channels, for which audience, at which step of the journey, with a reason. KPIs in units: bookings, orders, signed contracts, per direction, per month, with the number you have today next to the number the plan aims at. The season calendar: the twelve months, the moments that matter in your category, and what launches when. End of week three: the strategy document, fifteen to twenty pages.
Week four, the plan. Every block the strategy needs, written as a scope: a page, a mechanic, a content engine, an AI visibility program, a CRM flow, a tool for your team. Each block with a closed price, a date, a definition of done and the KPI it moves. In the order that closes the biggest leak first. And the run model: who does what after the build, weekly and monthly, whether that is your team, the subscription, or a mix. End of week four: the plan, presented to your team, with the prices on it.
What "structure" means here
Most brands do not have a strategy problem, they have a structure problem: three directions that never mention each other, a website that sells the easiest one, a CRM that tags leads by campaign and never by what they wanted, a calendar that repeats last year. Revenue leaks in the gaps between directions, audiences and journeys, and no single channel can fix a leak that lives between channels.
The structure map is the drawing of those gaps. It shows every direction, every audience, every journey, and the handovers between them: where a customer should hear about the next thing, where a lead should land, where a repeat purchase should be triggered. Then the loops: the handover written into the page, the email that fires after the booking, the mechanic that qualifies a lead for the right direction. The plan in week four builds the loops, in the order of the revenue behind them.
What stops the clock, and what happens then
- Decisions that do not happen in the room. Discovery is built on one or two sessions a week where the people who decide are present. If a session ends with "we will get back to you", the week waits for the answer, and the delivery moves by the days it takes, agreed in writing.
- Data that is not there. No analytics, no CRM export, no record of what campaigns cost: the audit runs on what exists, says what is missing, and the plan includes the block that fixes it first. It does not stop Discovery; it changes what week four recommends.
- A scope that grows. A second brand, a second country, a second business model discovered in week two: we say so in the session, and either the map covers it at the same depth with the days it costs, or it becomes its own Discovery after this one. Your call, in writing, before week three starts.
What it costs
A fixed fee, quoted within 24 hours of your message, ex-VAT with an EU invoice. It covers the four weeks, the interviews, the audit, the structure map, the strategy document, the build plan with closed prices, the run model and the presentation. No hourly meter. The blocks on the plan are priced separately and closed: you decide which to build, when, and with whom.
Who it is for
- A brand with more than one direction and a feeling that they do not add up: the gym with a shop, the clinic with a product line, the hotel with a restaurant that fills for guests only.
- A brand that has outgrown its first marketing and is about to hire, or has just hired, and needs the structure before the people.
- A brand about to spend real money on production and wants to know the order before the invoices arrive.
- An agency that wants a strategy product with closed build prices behind it, sold under its own name or with ours.
Marketers say they want original thinking from partners first (69%) and help with transformation second (44%), and more than half say they lack the budget to execute the strategy they have (CMO Barometer 2026; Gartner, May 2026). A plan with prices on every block is the answer to both: you see what the strategy costs, in blocks, before you commit to any of them.
Ownership and hosting
The strategy document, the structure map, the build plan, the run model, the interview notes and the audit are yours, in a folder in your name, in your language. Nothing you share is used for anything but this project, and no personal data goes near a model's training set. The plan can be executed by any team, including one that has never met us.
Where to go next
- Not sure the direction is right before four weeks of strategy? The Research Sprint, five days, comes first.
- Want the team that runs the plan to be yours? Marketing OS sets it up in two to four weeks.
- Want us to run it? The Marketing Subscription: a strategist inside your team, month after month.
- The first block on most plans is a page: the Launch Page, 72 hours.
- How the AI pipeline and the human decisions fit together: the method.
Tell me what is not adding up. You will have a fixed fee within 24 hours, and a plan with a price on every block four weeks after the first session.