Friendly and light, presented premium: one bolt, three worlds with a colour each, a condensed poster face for headlines and a sticker set the app and the sites share.
Wellness is forest, Sport is dusk, Beauty is pink; lime is the energy that runs through all three.
Brand colours
- ForestButtons and links; the Wellness world
- LimeThe accent and the Pro pill
- PinkThe Beauty world, the Pro+ pill
- DuskThe Sport world, energy
Grounds and text
- CreamSection grounds
- SageChips
- BlushSoft section underlays
- InkText
The sticker set
Type
- AaBricolage GrotesqueHeadlines, down to condensed poster headings
- AaHanken GroteskBody text and interface
- Logo
- The bolt and the wordmark, always from the official files: never redrawn, never animated
- The bolt
- Works as the bullet in lists and as the mark on the partner programme
- Sticker button
- Flat lime, a 1.5 px forest outline and a hard offset shadow
- Photography
- Real photos of profis at work on stadami.com; generated imagery for the partner programme
- Motion
- Three durations, 200, 350 and 600 ms, and one easing; smooth scrolling, all of it off under reduced motion
- Pills
- Pro is lime, Pro+ is pink, the same in the app and on both sites