lobodrocks
Case · Own product · Sport, beauty, wellness

An app, two sites and every funnel around them

Stadami is the app where people in Brazil find professionals in sport, beauty and wellness, and where those professionals get found. lobod.rocks made all of it: the app, stadami.com, the partner programme stadami.club, the logic and the funnels, the marketing, the design and the identity.

Product
One app, iOS and Android
Market
Brazil
Sites
stadami.com · stadami.club
Made by
lobod.rocks
The first screen of stadami.com: real personal trainers, real energy, with the app and the store buttons
stadami.club on a phone: refer a colleague, earn up to R$ 65 by PIX
Funnels and logic

Three people, three funnels, one platform

A client wants a profi nearby, a profi wants to be found, a partner wants to earn for bringing profis in. Each has a path of its own, and every step on it knows where the person came from.

Clients

People looking for a profi in sport, beauty or wellness

  1. Any pageAbout 40 install buttons, each with its own tracked link
  2. Phone or desktopA phone gets one button for its store; a desktop gets a QR code
  3. Extra nudgesThe iOS app banner, a mobile install bar, a one-time offer before leaving, a quiz
  4. In the appInstalled, and the source of the install is known

Professionals

Profis who want clients to find them

  1. For ProfiFree, Pro and Pro+, and the Boost, side by side
  2. Sign up on the siteName, e-mail and password, then a 4-digit code
  3. Profile in a minuteOptional, saved straight to the platform
  4. 14 days of ProA code for the app: twice the trial the app itself gives

Partners

Colleagues, creators and affiliates who know profis

  1. ApplyType, name, e-mail, audience and niche; an answer within 3 days
  2. Get a codeApproval creates the partner on the platform and issues a personal code
  3. ShareA link, a QR code, WhatsApp, a Status image, a poster
  4. Get paidA fixed amount per confirmed action, by PIX
Every install, sign-up and referral attributedAppsFlyer links tell which button, page or partner brought each person, and the platform reports every confirmed action back to the partner programme.
  • Google Play comes first, because four in five phones in Brazil run Android; iPhones see the App Store first.
  • A profi’s contacts open only with a client account or in the app.
  • Profiles boosted for money are marked as paid.
  • Whoever uses a partner’s code gets 7 days of Boost and 7 free days of PRO or PRO+.
The app

One app for both sides

Clients find a profi nearby and message them; profis build a profile and get found. One app on iOS and Android, in Portuguese, English and Spanish.

  • Explore

    Profis by world, service and city, with filters for languages, sessions online and who is active today.

  • Profiles

    Services, starting prices, reviews and the Pro and Pro+ pills.

  • Messages

    Clients write to the profi in the app and agree the details there.

  • Plans

    Free, Pro and Pro+ for profis, and the paid Boost for 1, 7 or 14 days.

The app’s home: services, filters and profiles with Pro and Pro+ pills
Explore
Categories in the app
Categories
Filters in the app
Filters
stadami.com

A site that works as the app’s shop window

Client first: the main action is to install the app. The directory, the city pages and the track for professionals sit around it.

  • The directory

    Search and profiles mirror the app and read its data live; e-mails and phones never leave the platform.

  • City and service pages

    Static pages for 11 cities and every service, with structured data and a gate that keeps thin pages out of search.

  • The professional track

    For Profi with the plans and the Boost, and a four-step sign-up that ends with 14 days of Pro.

  • Ads from the directory

    Feeds of profis for Meta campaigns, built from the same data.

  • Consent

    GA4 and the Meta Pixel load only after the visitor accepts.

  • Speed

    Aimed at the main content in under 2.5 seconds on 4G; motion stays off under reduced motion.

For Profi: Free, Pro and Pro+ side by side
Plans for profis
stadami.com on a phone: one install button for the phone’s store
Home on a phone
From scroll to your next session in four steps, with the brand stickers
How it works
Plans on a phone, with the install bar
Plans on a phone
For Profi: grow your business, get discovered
For Profi
The download page with the QR code and the site’s offer for profis
Download page
Stadami Partners

A referral programme that pays by PIX

stadami.club brings professionals to the app through people who know them: fixed money for each confirmed action, no percentages.

  • The landing

    A WhatsApp chat as the first screen, the fixed amounts, an earnings calculator with three scenarios, questions and answers.

  • Clear money

    R$ 5 for a professional’s sign-up and R$ 20 to R$ 60 for a PRO or PRO+ subscription, paid by PIX from R$ 100.

  • The partner’s dashboard

    Clicks, sign-ups and money, tiers from Bronze to Diamond, a monthly leaderboard, the code with its QR and ready-made materials.

  • The admin panel

    Applications, conversions with a flagged tab, rates that change without a release, payouts that need a PIX receipt.

  • Rules against fraud

    A 30-day hold, no self-referral, new users only, and automatic flags for duplicates and rapid repeats.

  • Privacy

    Each partner sees only their own data.

stadami.club: refer a colleague, earn up to R$ 65 by PIX
The first screen
The earnings calculator on a phone
The calculator
Start in three steps, and the fixed amount per confirmed action
How it pays
The programme rules in plain words
The rules
Simulate your first month
The calculator on desktop
Architecture

One platform under the app and both sites

The app and both sites run on one platform, and every exchange between them is signed.

  1. The app at the core

    One app on iOS and Android; the directory on stadami.com reads its data live, and contacts never reach the page

  2. Found by search and AI

    Pages for 11 cities and every service, structured data and a file for AI assistants: 6,685 addresses in the sitemap

  3. Partners paid on confirmed actions

    The platform reports every conversion back to stadami.club by itself

  4. Every install attributed

    One tracked link per button or partner, and links that open the app straight from stadami.com

Both sites speak Portuguese first; stadami.com also in English and Spanish, stadami.club in English.

Marketing

Marketing in Brazil

Instagram, campaigns with bloggers, CRM e-mails and pushes, paid ads, motion design and the partner programme. A few of the pieces:

Launch reel
Partners
Pro
Brand motion
Explainer for trainers
Design and identity

Three worlds, one bolt

Friendly and light, presented premium: one bolt, three worlds with a colour each, a condensed poster face for headlines and a sticker set the app and the sites share.

Wellness is forest, Sport is dusk, Beauty is pink; lime is the energy that runs through all three.

Brand colours

  • ForestButtons and links; the Wellness world
  • LimeThe accent and the Pro pill
  • PinkThe Beauty world, the Pro+ pill
  • DuskThe Sport world, energy

Grounds and text

  • CreamSection grounds
  • SageChips
  • BlushSoft section underlays
  • InkText

The sticker set

Type

  • Bricolage GrotesqueHeadlines, down to condensed poster headings
  • Hanken GroteskBody text and interface
Logo
The bolt and the wordmark, always from the official files: never redrawn, never animated
The bolt
Works as the bullet in lists and as the mark on the partner programme
Sticker button
Flat lime, a 1.5 px forest outline and a hard offset shadow
Photography
Real photos of profis at work on stadami.com; generated imagery for the partner programme
Motion
Three durations, 200, 350 and 600 ms, and one easing; smooth scrolling, all of it off under reduced motion
Pills
Pro is lime, Pro+ is pink, the same in the app and on both sites
AI system

The business runs on agents

19 parts of the business, one brain for all of them and an agent for each part; a person makes the decisions.

The AI system behind StadamiThe map of the system, a day of its work and the dashboard, on a page of their own.Open the system
Result

Live in Brazil

stadami.com and stadami.club are live, and the app is on the App Store and Google Play.

5,000+professionals on Stadami
11cities with pages of their own
~40install buttons, each with its own tracked link
R$ 65the most a partner earns for one professional they bring
  • Every install button, sign-up and referral is attributed, so the marketing knows what works.
  • Professionals can sign up on the site and start with 14 days of Pro.
  • Partners bring professionals for fixed money, paid by PIX, with the fraud rules built in.
  • One identity across the app, both sites and the ads.
Talk to Lobod

Tell me what you are launching, or what is not working.

Within 24 working hours: the setup that fits, with a price, or the two or three questions I need answered before I can price it.

Dima@lobods.comLinkedIn

Barcelona · clients in Europe & the US · EN / ES · replies the same working day
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