A company that runs on agents.
The furthest we have taken AI inside a business is Stadami, our own app for booking beauty, wellness and fitness pros. Nineteen parts of the company share one brain, each has its own agent, skeptic agents check the work, and a person makes the final call. We build the same for brands.
Built by lobod.rocks and running at Stadami, the app Dmytro Lobod co-founded: live in Brazil, opening in Barcelona.
Everything is connected. And everything moves.
Every node is a part of the business with its own agent, and data runs along the lines between them. In the centre sits the brain they all take their rules and facts from. Switch the agents off and the same company goes back to spreadsheets and somebody’s memory.
centre
Company brain
System core + skeptic agentsOne knowledge base: what we know, what we decided, what worked. Every agent reads from it and writes back to it. Around the core, skeptic agents check everything that goes into the brain and out into the world. A person makes the final call.
without an agentKnowledge lives in people’s heads and leaves with them.
Connected to
Hover over or click any node to meet its agent.
Read the map as a list
centre
- Company brainSystem core + skeptic agents: One knowledge base: what we know, what we decided, what worked. Every agent reads from it and writes back to it. Around the core, skeptic agents check everything that goes into the brain and out into the world. A person makes the final call.
Clients
- iOS / Android appProduct agent: Sees where people get stuck in the first minutes and suggests new copy and screens.
- Website and city pagesSEO and AI visibility agent: Keeps the city pages fresh and checks that AI assistants recommend Stadami by name.
- Store listingsApp store agent: Tracks the rating and keywords, drafts new descriptions and screenshots.
Pros
- Pro / Pro+ plansMonetization agent: Spots which pros are ready for Pro+ and starts a journey built for them.
- BoostsBoost agent: Tells pros when a boost will bring the most views.
- Reviews and ratingReviews agent: Collects reviews, drafts replies and pulls what matters into the brain.
Growth
- Partners and codesPartner program agent: Counts sign-ups by code and prepares reports and partner payouts via PIX.
- CreatorsInfluencer agent: Finds and vets creators, writes the brief, measures the result by promo code.
- InstagramContent agent: Content plan, captions and Reels ideas in the brand voice stored in the brain.
- AdsAds agent: Makes creatives in batches, pauses the weak ones and moves budget once a person says OK.
Communication
- EmailEmail agent: Segments, emails in Brazilian Portuguese, subject-line tests, the right send time.
- Push and in-appPush agent: In-app triggers: what to show, to whom and when.
- SupportSupport agent: Answers common questions in seconds and hands anything tricky to a person.
Data
- DashboardAnalyst agent: Every morning puts everything on one screen and writes what changed and why.
- CRMCRM agent: Cleans the database, updates statuses, nothing slips through.
- Product analyticsData agent: Funnels, cohorts and attribution: where the paying users came from.
Team
- Calls and meetingsMeetings agent: Recording, transcript, decisions, tasks and risks.
- TasksTasks agent: Sets tasks with owners and dates, reminds and chases.
- Brand book and docsKnowledge agent: Voice, prices, rules and facts, so every agent writes with the same accuracy.
The heart of the system
The company brain: everything in one place.
One knowledge base. Every agent reads the rules, voice and facts from it, and writes back what was decided and what worked. That is why all the agents speak with one voice.
what goes in
Calls and meetingstranscript, decisions, tasks
Metrics from every channelapp, site, ads, email
Reviews and supportwhat hurts for clients and pros
Brand book and voicehow we speak
Plans and pricesPro, Pro+ and boosts, current only
Brain
one truth for every agent
rulesvoicefactspricesdecisionswhat worked
what comes out
Morning reportwhat changed and why
Emails, pushes, postson brand, no voice fixes needed
Briefs for the teamdesign, video, creators
Replies to clients and prosfast and equally accurate
Tasks with deadlinesnobody forgets anything
And here is a week from the inside: one call, one signal from start to finish, one day around the clock and Monday morning on a single screen.
Even a call turns into data.
Take the weekly social media call. The meetings agent listens, picks out what matters and files each piece where it belongs: decisions, tasks, risks and what goes into the brain. Nobody takes minutes.
weekly social media call · example
- PerformancePeople open the Pro+ push more in the evening, after 19:00.
- SocialCreators in São Paulo get their own promo codes, so we can see who brings in pros.
- DmytroOK. The reviews email goes to both pros and clients.
- SocialStories with real pros work better than generic ones.
- PerformanceOnly the budget for the creator test isn’t approved yet.
Decisions
- Pro+ push after 19:00 push agent · already in the settings
- Reviews email for both audiences email agent · draft today
Tasks
- Promo codes for creators Social · by Friday
- Approve the test budget Dmytro · by Wednesday
Risks
- Budget for the creator test decision needed · CEO
Into the brain
- Stories with pros work better a rule for the content agent
(while the team is still saying goodbye, the tasks are already in the system, with owners and dates)
One signal runs through the whole system.
A pro keeps checking their profile stats but stays on the free plan. Here is what the system does with that signal, step by step. Agents do the work, a skeptic checks it, a person decides.
Signal · dataFor the third week a pro keeps opening their profile stats, but stays on the free plan.
Segment · analyst agentGathers every pro like that by city and category, and checks whether they’ve already been sent something.
Message · email agentWrites an email and a push in Portuguese, in the brand’s voice, with the rules and prices from the brain.
Skeptic · skeptic agentA separate agent that trusts nobody: checks prices against the price list, facts against sources, tone against the brand book. Anything doubtful goes back for rework.
Decision · personThe team sees drafts that are already checked and decides: yes, no or fix. The agent learns from every edit.
Send · channelsEmail, push and in-app at the right moment. Every pro gets their own version.
Result · dashboardWho opened, who moved to Pro+, what each channel brought. No manual roll-up.
Memory · brainWhat worked becomes the rule for next time. The system gets smarter every week.
The agent doesdrafts, segments, reports
The skeptic agent checksnumbers, facts, tone, risks
A person decidesnothing goes out without an OK
A day in the system: agents never sleep.
Ten moments from an ordinary day. At night the agents clean the CRM and gather the metrics, the morning starts with a report in the chat, and in the evening the push goes to those ready for Pro+.
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CRM agentDatabase cleanup: duplicates, statuses, loose ends
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Analyst agentOvernight metrics from the app, the site and the ads
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DashboardMorning report in the chat: what changed and why
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Reviews agentNew reviews and draft replies
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Meetings agentThe team call has turned into tasks
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Partner program agentSign-ups by promo code counted
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Ads agentWeak creatives paused, new ones in test
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Content agentContent plan and copy for tomorrow
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Push agentEvening push to those ready for Pro+
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App store agentRating and keywords in the stores
One screen instead of ten tabs.
Monday morning: every channel on one screen. The agents don’t just show numbers, they suggest the next step and wait for a yes. A person still presses the button.
Monday morningillustration · sample dataNew pros ↑ this week
Pro+ subscriptions ↑ this week
Partner codes ↑ this week
Email opens ↑ this week
Store rating ↑ this week
Boosts ↑ this week
Agents write to the team
- Analyst agentSign-ups from pros via partner codes are up for the third week running. I suggest giving top creators a second code.ApproveLater
- Push agentEvening Pro+ pushes get opened more than lunchtime ones. Move them all to 19:00?YesNo
- App store agentReviews keep mentioning search by neighbourhood. I’m adding it to the store description.OKShow me
an example of how an agent writes to the team
Where agents pay off for your brand.
Stadami runs the full version, all nineteen parts. Your brand does not need all nineteen on day one. We start with the brand context, put agents where the work is wide and repetitive, and leave the decisions with a person on your team.
- Content in one voicePosts, emails and pushes drafted from the brand context, so they sound like you and not like the tool. A skeptic agent checks facts, prices and tone before you see them.
- Ads in batchesCreatives for each channel and market, tested in batches. Weak ones go on pause, and budget moves only after a person says OK.
- A report before coffeeEvery morning, every channel on one screen, with what changed and why. Nobody spends Friday stitching ten tabs together.
- Calls that turn into tasksEvery call comes out as decisions, risks and tasks with owners and dates. Nobody has to remember what was agreed.
Tell me what you are launching, or what is not working.
Within 24 working hours: the setup that fits, with a price, or the two or three questions I need answered before I can price it.
