The short version
The Launch Page is a landing page for one moment: a product launch, a campaign, an event, a press release. It is live on your domain 72 hours after the brief and materials are in. Fixed fee, quoted within 24 hours. Two rounds of revisions. Copy in English and Spanish. Analytics wired in. And a baseline of AI visibility built into the page itself: the structure, schema and entity data that let ChatGPT, Gemini, Perplexity and Google AI understand what the page is and who is behind it.
It is the package we sell most, for a simple reason: every brand has moments, and most of them arrive with a date attached. A page that lands two weeks after the release is a page for the archive.
What is in, what is not
| In the fixed fee | Not in it (and what we do instead) |
|---|---|
| A 45-minute brief with a checklist, so nothing is discovered on day two | Strategy workshops or a brand platform: if you need one, that is a different project, and we say so on the call |
| One direction on day one, worked through: message, copy in EN and ES, design | A full website with ten sections and a blog: that is a site, and it takes longer than three days |
| One page, as long as it needs to be, with the sections the goal requires | Interactive mechanics (quiz, calculator, configurator, promo game): that is the Campaign Microsite, 1 to 2 weeks |
| Forms, lead routing to your CRM or inbox, thank-you page, analytics events | Paid media, ad accounts, or a media plan: we can recommend a partner |
| Schema, entity data, clean HTML and metadata so assistants and search engines read the page correctly | Original photography or video production: we work with what you have and with licensed stock; shoots are quoted separately |
| Cookie consent, privacy and legal pages in both languages, GDPR by default | Translation into a third language: quoted as an extra, native, not automatic |
| Two rounds of revisions before launch, small fixes for two weeks after | Ongoing changes month after month: you own the code and the manual, or we quote a fixed fee per batch |
| Repository, accounts, DNS and a one-page manual handed over at launch | Hosting on our account: it goes on yours, in the EU, in your name |
The 72 hours, hour by hour
Day 0, the brief (45 minutes). One call, one checklist. What the page is for, who lands on it and from where, what action you want, what you already have: logo, brand book, product shots, the press release, the offer, the deadline. The clock starts the moment the checklist is complete and the materials are in the shared folder. Not before.
Day 1, the direction (hours 0 to 24). Message, copy in Spanish and English, and design run in parallel with AI, and a human with ten years of agency work decides what goes forward. By the end of the day you see one direction, worked through to the end: the headline, the structure, the visual route, with real copy in both languages. You approve it, or you send it back with what to change. That decision is the only thing we need from you on day one.
Day 2, the build (hours 24 to 48). The chosen direction becomes a real page. Forms with validation and spam protection, lead routing to your CRM or inbox, analytics with events on the actions that matter, the integrations you already use (calendar, ticketing, newsletter), consent banner, legal pages in both languages. Underneath: schema for the organisation, the event or the product, entity data that matches your other profiles, metadata and hreflang for the two languages. The page is built to be read by assistants as well as people. Not an add-on; how it is made.
Day 3, revisions and launch (hours 48 to 72). You get the staging link first thing. Round one of revisions, then round two. QA on phones, tablets and the browsers your audience uses, speed check, forms tested end to end into your CRM. Then it goes live on your domain, with the repository, the accounts, DNS access and a one-page manual that explains how to change a headline, a price or an image without calling anybody. Yours.
What stops the clock, and what happens then
Three things can pause the 72 hours. We tell you the same day, in writing, with the new live date.
- Materials that arrive late. If the product shots, the final offer or the approved press release are not in the folder, the clock waits for them. What you can do: send what you have, and we build around placeholders you can swap yourself after launch. Most launches go live with one image still to come.
- Legal or compliance review. If your legal team needs to review copy, we send it at the end of day one so they have day two. If review takes longer than that, the page can go live with the approved sections and the pending text swapped in when it clears. Regulated categories (health, finance, alcohol) are flagged in the brief so this is planned, not discovered.
- Third-party integrations that need someone else's access. A CRM that needs an admin to create an API key, a ticketing platform with a pending account, a payment provider still in review. We wire everything we can reach on day two; the rest is connected the day the access arrives, and the page does not wait for it. A form that emails you is always live from day three.
If the pause comes from our side, which is our problem, not yours, the date does not move.
What it costs
A fixed fee, quoted within 24 hours of your message, ex-VAT with an EU invoice, priced on the scope of your project because no two launches need the same thing. It covers everything in the scope table above: the direction on day one, copy in English and Spanish, design, build, forms, analytics, schema and entity data, GDPR, two rounds of revisions, and handover with the repository and the one-page manual. The revision policy and the second language are inside the base fee, named in the quote before any work starts. No hourly meter, and no line items that appear later.
Who it is for
- Launches. A product, a collection, an app, an opening. The page is where the announcement points and where the leads arrive.
- Campaigns. A paid or social campaign needs a page that says the same thing as the ad, in the same words, with one action. Not the home page.
- Events. Programme, speakers, registration, directions, and afterwards the photos and the recording. One build, before the invitations go out.
- Press releases. Every release deserves a place to land that is not a PDF. With the structure that lets assistants cite it: 84% of what they cite is earned media (Muck Rack, May 2026), and 28% of people in Spain now ask ChatGPT regularly (Funcas, January 2025). The page is where the coverage and the answers meet.
PR, event and branding agencies: this is the package most of you resell first, because your clients' moments come with dates. Referral, co-branded or white-label, with a page for every release and a free AI Visibility Audit for one client to start. Details on the partners page.
Ownership and hosting
You own the code, the content, the accounts and the data. At launch you receive the repository, access to hosting, DNS and analytics, and a one-page manual. Hosting is in the EU, GDPR applies by default, cookie consent and privacy pages are in both languages, and no personal data from your forms goes anywhere near a model's training set. Handover is a checklist, not a negotiation. If you never call us again, the page keeps working.
Where to go next
- Not sure what to build? The Research Sprint, five days.
- Need a mechanic on the page: a quiz, a calculator, a configurator, a promo game? That is the Campaign Microsite, 1 to 2 weeks.
- Want to know whether the assistants mention you at all? Start with the AI Visibility Audit, 5 days.
- Agency with a client and a date? The partners page has the three models.
Tell me what you are launching and when. You will have a fixed fee within 24 hours, and if the materials are ready, a live page 72 hours after that.