The questions your buyers type before they know you exist.

It is the normal starting point, and there is an answer for it on the third step. Most brands have never looked, which is exactly why the first look is worth doing: the common findings are an old address, a price that has not been true for two years, and a competitor named first in an answer where you should be.

They become the prompts. The audit runs your category questions across several assistants, in the languages and markets you name, and records how often your brand appears, in which position, and which sources the answer leans on. Questions you write are worth more than questions I invent, because you know what your buyers say and I am guessing until you tell me.

Yes. Nothing in this brief is published. Competitors are named on our side of the work only, because share of voice is a comparison by definition, and never in anything that goes on the site.

Within a working day, a reply with a first read and what a full audit would cover. The audit itself is a document with the numbers, the sources the answers lean on, and the list of what to fix in what order, written so that somebody other than me can execute it.

I do. The brief arrives by email and stays there. It is not published, not resold and not fed to a model for training. If you would rather sign an NDA before writing any of this down, message me on WhatsApp first.