What Spain looks like from an assistant's answer
lobod.rocks exists for brands that need digital things built fast and found by AI, and a good share of those brands are arriving in Spain from somewhere else: a company opening its Spanish market, a founder who has just moved, an event coming to the city, a marketing team in London or Berlin that needs a Spanish page by Thursday.
The reason to care about how you show up in Spain is that Spanish buyers ask assistants earlier than most of Europe.
- Regular ChatGPT use in Spain went from 4% to 28% between 2023 and 2025 (Funcas, survey of 1,200 people).
- 61% of people in Spain use generative AI, and 22% say they have replaced traditional search with AI chatbots most of the time, the highest share in Europe (Bain Gen AI Consumer Survey 2025, reported February 2026).
- In SE Ranking's sample of 101,574 sites, organic search's share of traffic in Spain went from 52% in 2025 to 41% in January to April 2026, while AI referrals were 0.3% of traffic and ChatGPT carried about 70% of them (SE Ranking, June 2026).
- More than 84% of the links AI assistants cite come from earned and third-party sources: journalism, government and NGO sites, research, encyclopedias, other companies' pages (Muck Rack, October 2026).
Put together: Spanish buyers increasingly start in the answer box, the traffic it sends is still small, and most of what assistants cite is sources a brand neither owns nor pays for, press among them. For a brand arriving in Spain the category is usually not owned yet, and the first brand with a bilingual, citable presence tends to keep the spot.
What lobod.rocks does for a brand arriving in Spain
Bilingual pages, natively. Every page we build has copy in Spanish and English, written natively in each rather than translated, with hreflang so search engines and assistants serve the right version.
Spanish market context, built in. The brief includes who you are up against here, which Spanish outlets and directories assistants cite in your category, and what a Spanish buyer expects to see before trusting a new name: legal footer, VAT display, a WhatsApp number, a real address.
Your accounts. Your pages live in accounts in your name. GDPR applies by default, their cookie consent and privacy pages come in both languages, and no personal data from your forms goes anywhere near a model's training set.
Fast, at a fixed price. A landing page in 72 hours from brief and materials (Launch Page 72h). A campaign microsite with a quiz, calculator, configurator or promo game in one to two weeks. A brand AI tool in two to four weeks. An AI Visibility Audit in five days. Each is quoted within 24 working hours, scope and date fixed, two rounds of revisions included.
Found by AI from day one. Everything shipped is structured for assistants as well as people: entities, schema, citable content.
How meetings work
lobod.rocks is remote-first across Spain and the EU. Most projects run on a 45-minute brief call, a shared folder and one WhatsApp thread.
On site in Barcelona and Madrid when it matters: a first meeting with a brand that has just arrived, a shoot day for the content engine, a launch or event day, a workshop with your agency.
Replies come the same working day, in English or Spanish, from the founder.
The languages
English and Spanish for client work. Ukrainian and Russian at home, and the home and partner pages of this site exist in both for founders arriving from those markets.
The team behind one contact
You talk to one person: Dmytro Lobod, founder, ten years of running an agency, an app in both stores. Behind him: a core of two or three people, and the LOBODS team, 50+ people in strategy, design, copy, production, media buying and development, brought in per project. LOBODS is the social media agency he co-founded in 2016 and still runs, which has worked with 350+ brands in 12 countries. LOBODS EU is the studio that builds LinkedIn presence for founders and executives.
Three plain scenarios
A launch
You are opening Spain next month. You have a brand book, product photos and a press release in English. You get a Spanish and English landing page on your domain, with a form that routes to your CRM, analytics, the legal pages Spanish law expects, and the schema that lets assistants read who you are. That is the Launch Page 72h.
An event
Your company is bringing a conference, a pop-up or a dinner to Barcelona or Madrid. Before the invitations go out you need registration, a programme, directions and, afterwards, the photos and the recording. One build, on your domain, in both languages, with the registration data in your account. If your event agency is running it, they can resell the page under their name; the partners page explains referral, co-branded and white-label.
A brand that wants to be found by ChatGPT in Spain
Your buyers in Spain ask ChatGPT and Gemini who is good in your category, and the answer does not name you. The AI Visibility Audit runs 30 category questions across ChatGPT, Gemini, Perplexity and Google AI, in Spanish, and reports your share of voice against five competitors with the sources each model cited. Five days. Then, if it makes sense, a monthly program: citable content in both languages, entity structure, alignment with your Spanish PR, and a share-of-voice report every month.
Where to go next
- The page for the launch, the campaign or the event: Launch Page 72h.
- Where your brand stands in the answers today: AI visibility.
- If you are an agency, consultant or community bringing brands to Spain: partners.
- The person you will be talking to: Dmytro Lobod.
Tell me what you are bringing to Spain and when. You will have a package, a price and a date, and if you are in Barcelona, a coffee.
